The British icon of Fur
I'd always loved fur I just hadn't realised how much.
Evocative childhood memories of dressing up in my grandmothers fox stole. As a teenager in the 90's I scoured Covent Garden Market for vintage fur coats. I discovered contemporary fur on a visit to Florence in 2003. The experience made me determined to start making contemporary fur a permanent part of my wardrobe.
I indulged and bought a few pieces here & there, and after the birth of my second daughter in 2009, I spent weeks trying to find a fur gilet. I really struggled to find a retailer who stood for contemporary designed fur. All I could find was terribly cheap/dubious quality fur, styled for your Grandma fur or at the other end of the spectrum cost the price of a sports car fur. I ended up with no choice other than to source direct from a manufacturer.
I was thrilled by my I was amazed by the positive reaction I received every time I wore any of my furs. People would actually come up to me in the street to stroke my gilet. Each time asking where I had bought my various pieces.
In late 2011 over a few glasses of wine & much late night discussion, The Soho Furrier was born. Some friends thought it was a crazy idea. Others who knew me well enough understood my determination.
I started selling the first collection in Spring 2012 in a very wet, muddy & windy field at a Point to Point meeting.
Before I knew it the fashion press were calling, and many stockists wanted to sell our beautiful furs. It all happened in space of just 3 months and pretty soon The Soho Furrier took over every inch of space in my house. The dispatch department was operating from the landing, boxes were stacked in the hallway & every room had several hanging rails.
2014 saw a year of immense challenges with two break-ins. We saw the significant loss of our entire AW14 season samples and all our stock. Twice. This would mean the end to most businesses but the immense support from customers, stockists, our friends and families, coupled with a further increase in demand has enabled The Soho Furrier to fully recover and produce our best collection yet.
The Soho Furrier has rapidly grown into a dynamic team of women who are passionate about beautiful quality, contemporary styled fur, and delivering all our customers an amazing luxurious experience. We design our own collections which are made to the same quality levels you would expect from International Designers.
We are thrilled to have so many amazing loyal customers who have been with us since the muddy field days. Everyone of our team valued the incredible number of warm messages of support following the two burglaries. It definitely gave us the determination to continue.
The Soho Furrier is now incredibly lucky to be represented by both a well renowned London high end fashion Distributor and a successful sales Agency. The Soho Furriers collection are shown to buyers at prestigious international fashion shows in London and Milan as well as our new London showroom in Hoxton Square (trade only).
We are incredibly flattered by the number of companies now imitating our style (and even our back story). We stand out because we design our innovative collections in our Surrey Hills studio. Most importantly you can be assured all our furs are produced to the standards you expect from international designers ... as we share same the factories!
We all thank you for being part of the journey and supporting us through all its twists and turns. We are so excited about the new season ahead and all the amazing new developments to share with you and our new customers who continue to discover us.